Cheetos-infused foods rose to prominence within the foodie and food truck scenes, but now the brand is looking to expand beyond these realms and into the consumer kitchen with the Cheetos Duster.
The kitchen gadget features a compact blender design that works by having Cheetos snacks placed inside and pulverized to the perfect consistency for dusting onto your choice of recipe. The brand is offering a series of recipes to spark inspiration amongst foodies looking to shake up their holiday meals including the Cheetos-Coated Mozzarella Sticks, Flamin' Hot Turkey Legs, Cheetos-Rimmed Cocktails and Cheetos-Dusted Donuts.
The Cheetos Duster is being launched exclusively on Amazon where consumers can pick one up on November 21, 2022, but only while supplies last. This positions it perfectly ahead of the holiday season.
Image Credit: Cheetos
Why This Trend Is Growing
- Culinary Snack Pulverizers
- Opportunity for kitchen gadgets that pulverize snack foods for recipe use.
- Branded Recipe Inspiration
- Opportunity for brands to offer recipe inspiration to consumers using their products as an ingredient.
- Direct-to-consumer Kitchen Gadgets
- Opportunity for kitchen gadget brands to sell their products exclusively on online marketplaces like Amazon.
Industries Being Reshaped
- Kitchen Gadget Manufacturing
- Opportunity for companies to manufacture new kinds of kitchen gadgets that cater to modern consumer preferences and help them cook like professional chefs do.
- Food Brands and Products
- Opportunity for food brands to offer exciting new recipe ideas that utilize their products in unique ways, building brand loyalty among their consumers.
- Online Marketplaces
- Opportunity for online marketplaces to sell niche kitchen gadgets that offer value to consumers seeking ways to simplify and enhance their cooking experience.
