This New Dunkin' Donuts Campaign Prompts Social Engagement

 - Mar 17, 2018
References: dunkindonuts & spoonuniversity
In the spirit of St. Patrick's Day on March 17th, a new Dunkin' Donuts campaign was launched, giving all consumers the chance to enter for the chance to win a year's supply of free donuts and coffee.

The campaign was devised by the brand to increase the level of social engagement among consumers, as all they have to do to enter is post a photo of themselves celebrating the brand's seasonal treats on Twitter or Instagram. To ensure that their posts are noticed, they simply need to use the hashtags #DDLuckyDozen and #Sweepstakes. All entered photos must show the brand's products directly.

The brand will be accepting entries until March 17th 5PM EST, and will announce the 12 winners shortly after.