Dunkin' is set to release its new seasonal menu as the brand gears up the holidays. This year, highlights include the all-new Holiday Cookie Signature Latte, a festive addition that complements Dunkin’s first-ever Almond Croissant and the indulgent Hash Brown Brisket Scramble Bowl.
Alongside these fresh offerings, fan-favorite beverages such as the Cookie Butter Cold Brew, Peppermint Mocha Signature Latte, and Toasted White Chocolate Signature Latte make a much-anticipated return, bringing back the flavors that have become synonymous with the holidays.
“[...] This year, our Donut Dozens and MUNCHKINS Donut Hole Treats come in charming, holiday-themed boxes, making it easier than ever to share the joy of Dunkin’ with friends and family all season long," said Beth Turenne, Vice President of Category Management at Dunkin’.
Image Credit: Dunkin'
Key Themes Behind This Trend
- Holiday-themed Menu Items
- Seasonal, holiday-themed menu offerings like the Holiday Cookie Signature Latte can attract repeat customers seeking festive flavors.
- Gourmet Breakfast Innovations
- Dunkin’s introduction of gourmet items such as the Almond Croissant and Hash Brown Brisket Scramble Bowl adds a premium feel to their breakfast lineup.
- Seasonal Packaging
- Charming, holiday-themed packaging for items like Donut Dozens and MUNCHKINS Donut Hole Treats enhances the festive customer experience.
Where This Applies
- Quick-service Restaurants
- The incorporation of exclusive seasonal items can drive traffic to quick-service restaurants during holiday periods.
- Food and Beverage Packaging
- Seasonal and festive packaging for treats can boost perceived value and incentivize purchases.
- Gourmet Food Products
- Introducing high-end breakfast items positions the brand in the rapidly growing gourmet food market.
