As part of its returning Flavor Vote campaign, M&M's has announced that it will be debuting three new crunchy flavor options. While fans are sure to love the limited-edition flavors, only one will become a permanent addition to the brand's lineup.
Like its previous Flavor Vote campaign, M&M's is debuting three limited-edition flavors and asking fans to vote for their favorite of the bunch. This year, each of the new flavors is a crunchy option that boasts the brand’s signature crispy candy shell. On the inside, the Crunchy Raspberry variety features a rice crisp center, while the Crunchy Espresso flavor and Crunchy Mint flavor include a cocoa rice crisp center.
While all the new crunchy flavors are sure to be a hit, fans can vote for their favorite by taking a photo and uploading it to flavorvote.mms.com.
Image Credit: <i> M&M's.</i>
Why This Trend Is Growing
- Limited-edition Flavor Campaigns
- Brands can launch limited edition flavor campaigns, providing consumers with variations of existing products and creating a sense of exclusivity
- Crowdsourced Product Innovation
- Brands can invite customers to vote on their favorite flavors, allowing them to create a sense of investment and involvement in the product development process
- Crispy Candy Shell Innovation
- Brands can experiment with different textures and flavors of the crispy candy shell to create new products or twists on existing products
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can create limited edition flavors or crowdsourced innovation campaigns to keep their products interesting and engage with their customers
- Marketing and Advertising
- Marketing and advertising agencies can work with food and beverage companies to create engaging and interactive campaigns that involve customers in product development and decision-making
- Confectionery
- Confectionery companies can experiment with the crispy candy shell to create new products or flavors that stand out in a crowded market
