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Light Therapy Window Displays

Pharmacy Apotek Hjärtat Simulates Natural Light During Cold Months

— March 7, 2018 — Marketing
Swedish pharmacy Apotek Hjärtat concluded that a great part of the population suffers from the lack of Vitamin D, which manifests itself with symptoms of exhaustion or even depression during winter months, so the institution decided to provide light therapy with a display window.

The project utilizes fluorescent lamps that emulate the color, temperature and brightness that is characteristic of natural daylight. Passersby can halt and marvel at the health-boosting window display while they receive their daily dose of weariness-reducing light therapy.

The project by Apotek Hjärtat does not only supply the Swedish population with an accessible source of Vitamin D, however; through its light therapy initiative, the pharmacy also raises awareness and promotes mindful healthy habits.
Trend Themes
1. Light Therapy - Opportunity for businesses to incorporate light therapy into their products or services for health and wellness purposes.
2. Natural Light Simulation - Opportunity to create window displays or lighting solutions that mimic natural daylight to improve well-being and combat seasonal affective disorder.
3. Awareness and Promotion - Opportunity to raise awareness about the importance of Vitamin D and promote healthy habits through creative initiatives.
Industry Implications
1. Pharmaceutical - Pharmaceutical companies can explore the development of light therapy products to provide alternative treatments for various health conditions.
2. Retail - Retailers can integrate light therapy window displays to enrich the customer experience and improve well-being while shopping.
3. Wellness and Beauty - Wellness and beauty industries can incorporate light therapy into their products, such as light therapy masks or devices, to offer additional benefits for customers.
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