Top 35 Social Media Trends in April

From Digital Instagram Models to Cyberbullying Education

— April 28, 2018 — Social Media
Social media companies have been under a fair amount of scrutiny in recent weeks, but that hasn't changed their degree of popularity with users, as the April 2018 social media trends show. Whether because of the gamification inherent in the features of social media platforms or because of the more wholesome desire to simply connect with one's friends and family online, social media is as ubiquitous as ever.

It's important to be a responsible user on social media. Various news and new projects make that clear. A digital designer recently started an Instagram account with a model named Shudu, and it's quickly gained followers thanks to alluring and enticing imagery featuring the female. The thing is, Shudu isn't real — it's a completely digital rendering designed by the artists behind the account. Users unfamiliar with that conceit might strive to replicate Shudu's unrealistic, literally unreal beauty ideals. So savvy media consumption is a necessity in the modern social media landscape.
5
Score
Popularity
Activity
Freshness
34
Expansive Social Sports Accounts
Expansive Social Sports Accounts
FIFA's Digital Presence is Expanding to China with Weibo
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33
Spontaneous Contact-Sharing Apps
Spontaneous Contact-Sharing Apps
The 'SCRATCH' App Seamlessly Lets You Socialize and Share Info
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32
Social Travel Ad Tools
Social Travel Ad Tools
Facebook is Helping Travel Advertisers with Its Trip Consideration Tool
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31
Creator-Made AR Lenses
Creator-Made AR Lenses
Snapchat is Now Allowing All Users the Chance to Have a Featured AR Lens
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30
Recycled Photo-Sharing Features
Recycled Photo-Sharing Features
The New Instagram Reshare Feature Lets Users Post Others' Content
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29
Adventurous Event Discovery Apps
Adventurous Event Discovery Apps
The 'Wispy' App Spotlights Content to Encourage Exploration
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28
Global Content Social Networks
Global Content Social Networks
'Discover Lyfe' Offers Access to International Content
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27
Female-Centric Sneakerhead Blogs
Female-Centric Sneakerhead Blogs
Girl on Kicks Boasts Female-Focused Sneaker News Coverage
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26
In-App Purse Promotions
In-App Purse Promotions
Dior and Wechat Promoted a New Luxury Purse Through the Social Network
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25
Automated Social Marketing Tools
Automated Social Marketing Tools
'Gram Growth' Streamlines Instagram Marketing for Fast Growth
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24
Kid Shoe Design Contests
Kid Shoe Design Contests
Puma X Sesame Street Has Challenged Kids with a Social Media Challenge
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23
Festive Donut Social Competitions
Festive Donut Social Competitions
This New Dunkin' Donuts Campaign Prompts Social Engagement
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22
Gamified Social Media Apps
Gamified Social Media Apps
The APPICS Platform Rewards Content Creation with Cryptocurrency Tokens
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21
Social Media-Powered Website Builders
Social Media-Powered Website Builders
'Creaclick' Turns Instagram Content into Beautiful Sites
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20
Social Video Mashup Apps
Social Video Mashup Apps
The 'YuVie' Social Video App Infuses You into Popular Media
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19
Social Media Hashtag Updates
Social Media Hashtag Updates
Users Can Now Include Clickable Hashtags on Their Instagram Bios
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18
Cyberbullying Education Platforms
Cyberbullying Education Platforms
Agree Online Helps Children with Online Conflict Resolution
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17
Augmented Drawing Apps
Augmented Drawing Apps
Google's 'Just a Line' App Enhances Videos with Dynamic AR Drawings
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16
Encoder-Free Live Streaming Features
Encoder-Free Live Streaming Features
The New YouTube Webcam Feature Helps Creators Stream Content
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15
Kissing Fast Food-Branded Contests
Kissing Fast Food-Branded Contests
Mcdonald's and WeChat Awarded Couples with Free Macarons
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14
Luxury eCommerce Experiences
Luxury eCommerce Experiences
Gucci's Collection Can be Purchased Through WeChat
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13
Foodie Social Network Apps
Foodie Social Network Apps
The 'Yumme' App Lets Users Share Their Favorite Restaurant Experiences
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12
Mysterious Single-Malt Whiskies
Mysterious Single-Malt Whiskies
'The Glenlivet Code' is Paired with Shazam and an AR Experience
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11
Socially Inspired Recipes
Socially Inspired Recipes
Knorr's 'Eat Your Feed' Matches Meals to One's Instagram Posts
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10
Creative In-Game Ads
Creative In-Game Ads
Nike and McDonald's are Advertising Through a Game on the WeChat App
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9
High Fashion Hotlines
High Fashion Hotlines
The Balenciaga 2018 Runway Show Featured an Interactive Phone Line Component
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8
International Pen Pal Apps
International Pen Pal Apps
The 'PEN PALS' Social Network You Send Notes to Others Around the World
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7
Influencer-Labeling Apparel
Influencer-Labeling Apparel
Pizzaslime's Influencer Apparel is for the Self-Aware Self-Promoter
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6
Collaborative Comedic Influencer Palettes
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
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5
4K Vlogging Cameras
4K Vlogging Cameras
The 'Idolcam' Ensures Smooth Recording of Personal Video Blogs
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4
Uncomfortable Facial Art
Uncomfortable Facial Art
The Work of Austin Smith is Confrontational in Its Very Essence
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3
Realistic Succulent Plant Cakes
Realistic Succulent Plant Cakes
Brooklyn Floral Delight Makes Deceptive Cactus-Like Cakes
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2
Confrontational Digital Media Signs
Confrontational Digital Media Signs
Mike Campau's Series 'Anti-Social' is a Look at Social Media
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1
Fully Digital Models
Fully Digital Models
Shudu is a Project by Photographer Cameron James-Wilson
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