Top 35 Social Media Trends in April

From Digital Instagram Models to Cyberbullying Education

Social media companies have been under a fair amount of scrutiny in recent weeks, but that hasn't changed their degree of popularity with users, as the April 2018 social media trends show. Whether because of the gamification inherent in the features of social media platforms or because of the more wholesome desire to simply connect with one's friends and family online, social media is as ubiquitous as ever.

It's important to be a responsible user on social media. Various news and new projects make that clear. A digital designer recently started an Instagram account with a model named Shudu, and it's quickly gained followers thanks to alluring and enticing imagery featuring the female. The thing is, Shudu isn't real — it's a completely digital rendering designed by the artists behind the account. Users unfamiliar with that conceit might strive to replicate Shudu's unrealistic, literally unreal beauty ideals. So savvy media consumption is a necessity in the modern social media landscape.

SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 68%
Activity 73%
Freshness 8%
Expansive Social Sports Accounts
CATEGORY
Lifestyle
Expansive Social Sports Accounts
Spontaneous Contact-Sharing Apps
CATEGORY
Tech
Spontaneous Contact-Sharing Apps
Social Travel Ad Tools
CATEGORY
World
Social Travel Ad Tools
Creator-Made AR Lenses
CATEGORY
Art & Design
Creator-Made AR Lenses
Recycled Photo-Sharing Features
CATEGORY
Social Media
Recycled Photo-Sharing Features
Adventurous Event Discovery Apps
CATEGORY
Tech
Adventurous Event Discovery Apps
Global Content Social Networks
CATEGORY
Tech
Global Content Social Networks
Female-Centric Sneakerhead Blogs
CATEGORY
Fashion
Female-Centric Sneakerhead Blogs
Automated Social Marketing Tools
CATEGORY
Social Media
Automated Social Marketing Tools
In-App Purse Promotions
CATEGORY
Social Media
In-App Purse Promotions
Kid Shoe Design Contests
CATEGORY
Life-Stages
Kid Shoe Design Contests
Festive Donut Social Competitions
CATEGORY
Lifestyle
Festive Donut Social Competitions
Gamified Social Media Apps
CATEGORY
Tech
Gamified Social Media Apps
Social Media-Powered Website Builders
CATEGORY
Tech
Social Media-Powered Website Builders
Social Video Mashup Apps
CATEGORY
Tech
Social Video Mashup Apps
Social Media Hashtag Updates
CATEGORY
Social Media
Social Media Hashtag Updates
Cyberbullying Education Platforms
CATEGORY
Social Good
Cyberbullying Education Platforms
Augmented Drawing Apps
CATEGORY
Art & Design
Augmented Drawing Apps
Encoder-Free Live Streaming Features
CATEGORY
Social Media
Encoder-Free Live Streaming Features
Kissing Fast Food-Branded Contests
CATEGORY
Lifestyle
Kissing Fast Food-Branded Contests
Luxury eCommerce Experiences
CATEGORY
Social Media
Luxury eCommerce Experiences
Foodie Social Network Apps
CATEGORY
Lifestyle
Foodie Social Network Apps
Mysterious Single-Malt Whiskies
CATEGORY
Lifestyle
Mysterious Single-Malt Whiskies
Socially Inspired Recipes
CATEGORY
Lifestyle
Socially Inspired Recipes
Creative In-Game Ads
CATEGORY
Social Media
Creative In-Game Ads
High Fashion Hotlines
CATEGORY
Luxury
High Fashion Hotlines
International Pen Pal Apps
CATEGORY
Tech
International Pen Pal Apps
Influencer-Labeling Apparel
CATEGORY
Fashion
Influencer-Labeling Apparel
Collaborative Comedic Influencer Palettes
CATEGORY
Fashion
Collaborative Comedic Influencer Palettes
4K Vlogging Cameras
CATEGORY
Tech
4K Vlogging Cameras
Uncomfortable Facial Art
CATEGORY
Unique
Uncomfortable Facial Art
Realistic Succulent Plant Cakes
CATEGORY
Art & Design
Realistic Succulent Plant Cakes
Confrontational Digital Media Signs
CATEGORY
Art & Design
Confrontational Digital Media Signs
Fully Digital Models
CATEGORY
Fashion
Fully Digital Models