Facebook's new Trip Consideration tool gives travel brands the ability to shape vacationers' plans from start to finish. The tool works by tracking users' travel-related searches and will then offer the data to travel advertisers so that they can push ads promoting flights or hotel deals. The Trip Consideration tool will be available by Facebook, as well as through Facebook's Marketing Partners, including Adphorus, Koddi, MakeMeReach, Smartly.io and StitcherAds.
The implementation of the Trip Consideration tool came as a result of targeted research that found that 68% of Millenials turn to Facebook for travel inspiration. The tool gives advertisers the info needed to leverage insights and behaviors across Facebook as well as Instagram, and will ensure that targeted ads are better tailored for every user. Several companies have already begun to use the tool, including EF Ultimate Break and NYC & Company.
Social Travel Ad Tools
More Stats +/-
Nomad Worker Travel Programs
Travel-Planning Search Features
Airline Seat-Bidding Apps
Travel-Tracking World Globes
Millennial Micro-Insurance Platforms
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.