Girl on Kicks is a female-centric website launched by Amsterdam-based sneakerhead and graphic designer Sanne Poeze. Specializing in female-focused sneaker and streetwear news, the blog boasts a vast content library that includes everything from new clothing and footwear releases to exclusive editorials.
Aiming to empower women in a fashion industry sector that can often be male-dominated, Girl on Kicks gives female sneakerheads of-the-moment updates on topics centered around fashion, pop-culture and travel. The online publication even features a Shop section that is updated to include links to real pieces worn by Sanne Poeze.
When describing the inspiration behind her website, Poeze states that she wanted to create "a blog where I could show what’s inside my ever-expanding sneaker closet, which new releases excite me and why. And last but not least, give inspiration on how to style your outfits with sneakers in a feminine way."
What Makes This Trend Stand Out
- Female Sneakerhead Communities
- There is an opportunity for brands to create online communities specifically for female sneakerheads to connect and share their passion for footwear and streetwear.
- Women-centered Fashion Blogs
- Brands can also invest in creating female-focused fashion blogs that provide insights into fashion, pop culture, and travel from a female perspective.
- Inclusive Fashion Content Creation
- Creating content that showcases diverse perspectives including gender, race, ethnicity, and body type can create a loyal and engaged audience that feels seen and heard.
Sectors Adopting This
- Fashion Blogging
- Fashion blogging can benefit from creating a more inclusive environment where women of all backgrounds and interests can come together and share their passion for fashion and streetwear.
- Sneaker Brands
- Sneaker brands can create more inclusive marketing campaigns and product lines that cater to female sneakerheads who are often underrepresented in the industry.
- Streetwear Fashion
- Streetwear fashion can benefit from creating a more diverse and inclusive community that showcases styles from a range of cultural backgrounds and identities.
