The Balenciaga Fall 2018 offering was presented on a runway that carried the gritty aesthetic appeal of the Colorado Desert's Salvation Mountain and it also allowed for audience participation through a workable fashion hotline. As the models strutted down in neon colors, bold red nuances and the praised Bernie Sanders check pattern, the Fall 2018 runway had an interesting stylistic component. The Parisian digits +33156528799, repeatedly seen on clothing, would lead those who call to the Balenciaga fashion hotline.
It is extremely creative that the company incorporated an interactive component to its runway show, especially with a medium that has started progressing to obsoletion. Once on the phone, the fashion hotline included a 20-part questionnaire that included inquiries about gender, height and favorite season. At the end, the fashion hotline thanked the caller for answering the questions and informed them that the data will be erased.
Photo Credits: Balenciaga