Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Mcdonald's and WeChat Awarded Couples with Free Macarons
This Valentine's Day, McDonald's and WeChat encouraged consumers to share the love, with an adorable campaign that translates to "Share your kiss photos to enjoy a macaron."
As the campaign's name suggest, consumers were awarded with a tasty treat for publicly declaring their love on their WeChat accounts, a popular Chinese networking app. To enter the contests, couples had to post a photo of themselves kissing, while holding a large or medium McCafe beverage. Couples were later awarded with a free rose macaroon.
The clever campaign helped draw more consumers to the fast food chain's various locations through China, while aligning the brand values with that of love, happiness and engagement.
Image credit: McDonald's, WeChat
As the campaign's name suggest, consumers were awarded with a tasty treat for publicly declaring their love on their WeChat accounts, a popular Chinese networking app. To enter the contests, couples had to post a photo of themselves kissing, while holding a large or medium McCafe beverage. Couples were later awarded with a free rose macaroon.
The clever campaign helped draw more consumers to the fast food chain's various locations through China, while aligning the brand values with that of love, happiness and engagement.
Image credit: McDonald's, WeChat
