This Valentine's Day, McDonald's and WeChat encouraged consumers to share the love, with an adorable campaign that translates to “Share your kiss photos to enjoy a macaron.”
As the campaign's name suggest, consumers were awarded with a tasty treat for publicly declaring their love on their WeChat accounts, a popular Chinese networking app. To enter the contests, couples had to post a photo of themselves kissing, while holding a large or medium McCafe beverage. Couples were later awarded with a free rose macaroon.
The clever campaign helped draw more consumers to the fast food chain's various locations through China, while aligning the brand values with that of love, happiness and engagement.
Image Credit: McDonald's, WeChat