This Valentine's Day, McDonald's and WeChat encouraged consumers to share the love, with an adorable campaign that translates to “Share your kiss photos to enjoy a macaron.”
As the campaign's name suggest, consumers were awarded with a tasty treat for publicly declaring their love on their WeChat accounts, a popular Chinese networking app. To enter the contests, couples had to post a photo of themselves kissing, while holding a large or medium McCafe beverage. Couples were later awarded with a free rose macaroon.
The clever campaign helped draw more consumers to the fast food chain's various locations through China, while aligning the brand values with that of love, happiness and engagement.
Image Credit: McDonald's, WeChat
Why This Trend Is Growing
- User-generated Content
- Creating campaigns that incentivize consumers to share their own content can lead to increased engagement and brand loyalty.
- Brand Partnerships
- Collaborating with popular apps or platforms can help leverage their user base and reach a wider audience.
- Emotional Marketing
- Using love and happiness as brand values can create a strong emotional connection with consumers.
Industries Being Reshaped
- Fast Food
- Fast food chains can implement similar campaigns to drive foot traffic and promote their products.
- Social Networking
- Networking apps can explore opportunities to partner with brands and create interactive campaigns.
- Bakery
- Bakeries can take inspiration from this campaign and create promotions that resonate with consumers' emotions.
