The Fever-Tree Refreshingly Light Mixers lineup has been announced by the brand as a new collection of sparkling tonic waters that can be used to mix up some flavorful cocktails without the associated guilt.
The sparkling drinks come in a wide range of flavor options and contain just five grams of sugar per 100ml serving, which makes them ideal for use as a mixer with your favorite alcohol. As lower calorie alcohol products become more popular amongst consumers, we're seeing brands respond with new options to broaden the appeal.
Speaking on the new Fever-Tree Refreshingly Light Mixers, Innovation Manager Rose Black, said, "At Fever-Tree we are proud of our position as pioneers of the premium mixer and how we have transformed the wider mixer category. The Refreshingly Light range reflects the same commitment to the highest quality ingredients, botanicals and taste that is at the heart of all our products.”
Why This Trend Is Growing
- Low-calorie Mixers
- The Fever-Tree Refreshingly Light Mixers respond to the increasing popularity of lower calorie alcohol products.
- Flavorful Cocktails
- The wide range of flavor options in the sparkling tonic waters opens up opportunities for creating delicious and unique cocktails.
- Premium Mixer Transformation
- Fever-Tree's position as pioneers of the premium mixer category showcases the potential for transforming the wider mixer industry.
Industries Being Reshaped
- Alcoholic Beverages
- The lower calorie tonic waters offer opportunities for alcoholic beverage brands to cater to health-conscious consumers without compromising taste.
- Mixology
- The variety of flavors in the Fever-Tree Refreshingly Light Mixers can inspire mixologists to create innovative and refreshing cocktails.
- Beverage Manufacturing
- The commitment to high-quality ingredients and botanicals in the new mixers highlights the potential for disruption and innovation within the beverage manufacturing industry.
