Fever-Tree has launched its latest classic cocktail mixer range with the Bloody Mary and the Margarita. Fever-Tree brand director Emma White said: Our new Bloody Mary and Light & Classic Margarita mix are the delicious and authentic answer to that quest with the added benefit of the quality and taste that they've come to expect from Fever-Tree products."
The Fever-Tree Classic Bloody Mary and Fever-Tree Classic & Light Margarita are made to be simplified and make for a lighter, sophisticated, quality drink. The Bloody Mary cocktail mix is made with Californian tomatoes and a blend of spices. The Margarita cocktail mix contains Mexican Limes, Mexican agave, and a hint of Spanish sea salt. The Light Margarita cocktail mix is similar but with 58 percent less sugar. The cocktail mixes are available for purchase.
Image Credit: Fever-Tree
Why This Trend Is Growing
- Classic Cocktail Mixer Simplification
- Simplifying pre-mixed cocktails to appeal to a wider range of consumers through the use of quality ingredients and emphasis on a lighter experience.
- Authentic and Unique Flavor Blend
- Incorporating unique and authentic ingredients to create a flavor experience that sets products apart from the competition.
- Health-conscious Options for Classic Cocktails
- Developing classic cocktail mixers with lower sugar content and healthier, natural ingredients to meet the needs of health-conscious consumers.
Industries Being Reshaped
- Beverage Industry
- Offering range of sophisticated and quality pre-mixed cocktails in this growing industry.
- Hospitality Industry
- Providing hotels, bars, and restaurants with unique and authentic pre-mixed cocktail options that appeal to a wide range of consumer preferences.
- Healthy Food Industry
- Utilizing natural and healthy ingredients to create lower-sugar, wholesome pre-mixed cocktail options for consumers that prioritize healthy living.
