Princes Skinny Mixers are Blended with Juice in Three Options
Michael Hemsworth — October 7, 2022 — Marketing
The Princes Skinny Mixers are a new line of no-sugar-added products for mixologists to use as a way to prepare a premium cocktail from the comfort of home.
The mixers are targeted towards the low- and no-alcohol market, and come in three flavors to choose from including Blackberry Bramble, Strawberry Mojito and Passionfruit Martini. Each of the products are formulated with concentrated juice and fruit purees, and maintain a recipe that's low in calories with no added sugar. The mixers are arriving in the UK in cartons priced at £2.50 each and are available now at Asda.
Senior Development Chef Simone Stokes spoke on the Princes Skinny Mixers saying, "
This announcement marks an exciting chapter for Princes, which has been helping families to eat well without costing the earth for generations. The brand-new trio of Princes Skinny Mixers is the perfect answer to an increasing consumer demand for alcohol alternatives – especially when they still taste as good as the real thing – as they can be served with or without alcohol.”
The mixers are targeted towards the low- and no-alcohol market, and come in three flavors to choose from including Blackberry Bramble, Strawberry Mojito and Passionfruit Martini. Each of the products are formulated with concentrated juice and fruit purees, and maintain a recipe that's low in calories with no added sugar. The mixers are arriving in the UK in cartons priced at £2.50 each and are available now at Asda.
Senior Development Chef Simone Stokes spoke on the Princes Skinny Mixers saying, "
This announcement marks an exciting chapter for Princes, which has been helping families to eat well without costing the earth for generations. The brand-new trio of Princes Skinny Mixers is the perfect answer to an increasing consumer demand for alcohol alternatives – especially when they still taste as good as the real thing – as they can be served with or without alcohol.”
Trend Themes
1. No-sugar-added Beverages - The rise of health-conscious consumers demand drinks with low to no sugar content, creating opportunities for companies to offer beverage alternatives with natural sweeteners.
2. Low- and No-alcohol Products - The increasing demand for low- and no-alcohol beverages creates an opportunity for companies to develop and market alternative drink options without compromising taste and quality.
3. Concentrated Juice Mixers - The trend of using concentrated juice as a mixer allows for the creation and marketing of drink mixers with fresher and more authentic flavors.
Industry Implications
1. Beverage Industry - The beverage industry can take advantage of the trend for no-sugar-added and low-alcohol drinks by developing and launching new products with natural sweeteners and alternative alcohol contents.
2. Hospitality Industry - The hospitality industry can cater to the rising demand for low- and no-alcohol cocktails by offering more options on menus, appealing to health-conscious consumers.
3. Juice Industry - The juice industry can capitalize on the trend for concentrated juice by developing and producing mixed juice products, targeting consumers looking for healthier beverage options with natural ingredients, including those looking for mixers for cocktails and drinks.
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