The Fever-Tree Damson & Sloe Berry tonic water is being relaunched by the brand to offer consumers an autumnal way to elevate their favorite cocktail recipes and more.
The product is crafted with a blend of warming spices including star anise, cardamom, cinnamon and nutmeg, which balance out the damsons and wild sloes perfectly. The mixer will replace the brand's summer-focused Passionfruit & Lime flavor, which is expected to be back on store shelves starting in the spring of 2023. The mixer comes in 500ml bottles and is launching in the UK for £1.90 each.
Head of Innovation Ross Haddow spoke on the new Fever-Tree Damson & Sloe Berry tonic water saying, "Damson & Sloe was crafted together with local suppliers from here in the UK, and it’s their expertise and passion for nature’s best ingredients which makes this liquid so special. For me, it’s everything you want in an autumn/winter drink. Rich, warming and spicy, it makes for the ideal welcoming drink when friends and family arrive for festivities.”
What's Driving This Trend
- Autumnal Cocktail Mixers
- The release of the Fever-Tree Damson & Sloe Berry tonic water highlights the trend of seasonal cocktail mixers.
- Spiced Mixers
- The use of warming spices in the Fever-Tree Damson & Sloe Berry tonic water demonstrates a trend towards spiced cocktail mixers.
- Limited-edition Mixers
- The limited availability of the Fever-Tree Damson & Sloe Berry tonic water speaks to the trend of creating exclusive, limited-edition mixers.
Who This Affects Most
- Beverage Manufacturing
- Beverage manufacturers can capitalize on the trend of seasonal cocktail mixers by offering limited-edition products that utilize seasonal flavors and ingredients.
- Craft Spirits
- Craft spirits producers can leverage the trend towards spiced mixers by creating unique, artisanal mixers that appeal to consumers looking for elevated cocktail experiences.
- Hospitality
- Hospitality businesses can take advantage of the trend of limited-edition mixers by offering exclusive and seasonal cocktail menus, providing customers with new and exciting drink options.
