Well known marketing company ButterflyCannon created a new brand label for the Tom Parker Creamery, a range of high quality dairy products that were inspired by the founder's great grandfather. Each product was created by using permeate-free whole milk, exclusively from free range and pasture-fed cows.
ButterfulyCannon worked with founder Jack Martin to create a new label and slogan to rebrand the products. The slogan 'Uncompromisingly Good Dairy' is now posted on each product, as well as a brand new graphic design for all of the packaging.
The packing upgrade to all Tom Parker Creamery products is set to build a brand that is worthy of care and attention from customers around the world.
Image Credit: Butterflycannon, Tom Parker Creamery
What's Driving This Trend
- Sustainable Packaging
- The rebranding of Tom Parker Creamery products highlights a trend towards sustainable packaging in the dairy industry.
- Clean Labeling
- The use of a new label with a simple and clear message on Tom Parker Creamery products reflects the growing trend of clean labeling in the dairy industry.
- Premiumization
- The rebranding efforts of Tom Parker Creamery aim to position their products as premium offerings within the dairy market.
Who This Affects Most
- Dairy
- The rebranding of Tom Parker Creamery products demonstrates opportunities for innovation and differentiation in the dairy industry.
- Packaging
- The sustainable packaging upgrade for Tom Parker Creamery products presents disruptive innovation opportunities in the packaging industry.
- Marketing/advertising
- ButterflyCannon's collaboration with Tom Parker Creamery indicates potential for disruptive innovations in the marketing and advertising industry, particularly in rebranding and slogan creation.
