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'Avestan' is an Exploratory New Fragrance Brand from Deceim

 - Mar 8, 2018
References: avestan & refinery29
Avestan is the newest launch from Deciem, the self-proclaimed "abnormal beauty company" behind budget-friendly skincare brand The Ordinary. Deciem's Avestan takes a fresh new approach to fragrance by offering shampoo, conditioner, body wash with scents that aim to capture the essence of experiences like "a discovery of copper in Budapest architecture," and others that have been informed by the founder's recent travels.

One of the most unique fragrance products from Avestan is 'Printer's Ink,' which is described as "a fragrance for paper and luggage with borrowings from a heritage printer in central UK."

Across the world of fragrance, scents that are conceptual and experimental in nature are reigning supreme over aromas that are familiar or could even possibly be imagined just by reading their name.