Avestan is the newest launch from Deciem, the self-proclaimed "abnormal beauty company" behind budget-friendly skincare brand The Ordinary. Deciem's Avestan takes a fresh new approach to fragrance by offering shampoo, conditioner, body wash with scents that aim to capture the essence of experiences like "a discovery of copper in Budapest architecture," and others that have been informed by the founder's recent travels.
One of the most unique fragrance products from Avestan is 'Printer's Ink,' which is described as "a fragrance for paper and luggage with borrowings from a heritage printer in central UK."
Across the world of fragrance, scents that are conceptual and experimental in nature are reigning supreme over aromas that are familiar or could even possibly be imagined just by reading their name.
Why This Trend Is Growing
- Conceptual Fragrance Trends
- Opportunity for fragrance brands to explore conceptual and experimental scents that go beyond traditional aromas.
- Travel-inspired Fragrance Trends
- Opportunity for fragrance brands to capture the essence of different travel experiences and create scents that evoke specific locations.
- Sensory Branding Trends
- Opportunity for brands to incorporate fragrance into their products to create a multisensory experience for consumers.
Industries Being Reshaped
- Fragrance Industry
- Opportunity for fragrance companies to innovate and offer unique scents that stand out in the market.
- Skincare Industry
- Opportunity for skincare brands to incorporate fragrances into their products, offering consumers a holistic and immersive experience.
- Packaging Industry
- Opportunity for packaging companies to develop innovative solutions for incorporating and preserving fragrances in products such as paper.
