Studio Kind created a very elegant branding campaign for Adam Bjerck—a culinary prodigy of Norwegian descent. Set to compete in the Bocuse d'Or competition, the cook hired the local studio to produce a range of visually engaging images that are expressive of his persona and intentions. From handy lookbooks to bus stop billboards, Kind was able to translate Adam Bjerck's character into a sleek branding campaign.
While the sizable poster communicates freshness and serenity through exhibiting the culinary prodigy in lush surroundings, the booklet boasts a minimalist exterior and a design-driven arrangement of content. By utilizing a clutter-free and simple approach to layout, imagery and typography, Norwegian design studio Kind was able to produce a rich and vibrant image of Adam Bjerck, without having the branding campaign take away from the cook's intimately personal image.