'Kind' Created a Lush Yet Simple, Campaign for Adam Bjerck
References: kindnorway & behance.net
Studio Kind created a very elegant branding campaign for Adam Bjerck—a culinary prodigy of Norwegian descent. Set to compete in the Bocuse d'Or competition, the cook hired the local studio to produce a range of visually engaging images that are expressive of his persona and intentions. From handy lookbooks to bus stop billboards, Kind was able to translate Adam Bjerck's character into a sleek branding campaign.
While the sizable poster communicates freshness and serenity through exhibiting the culinary prodigy in lush surroundings, the booklet boasts a minimalist exterior and a design-driven arrangement of content. By utilizing a clutter-free and simple approach to layout, imagery and typography, Norwegian design studio Kind was able to produce a rich and vibrant image of Adam Bjerck, without having the branding campaign take away from the cook's intimately personal image.
While the sizable poster communicates freshness and serenity through exhibiting the culinary prodigy in lush surroundings, the booklet boasts a minimalist exterior and a design-driven arrangement of content. By utilizing a clutter-free and simple approach to layout, imagery and typography, Norwegian design studio Kind was able to produce a rich and vibrant image of Adam Bjerck, without having the branding campaign take away from the cook's intimately personal image.
Trend Themes
1. Culinary Branding - Opportunity for branding agencies to create visually engaging campaigns that express the persona and intentions of culinary professionals.
2. Minimalist Design - Utilizing a clutter-free and simple approach to branding creates a rich and vibrant image without taking away from the professional's personal image.
3. Expressive Imagery - With the use of visually engaging images, branding campaigns can communicate freshness and serenity around culinary professionals.
Industry Implications
1. Food and Beverage - Culinary-oriented branding campaigns offer a unique opportunity for food and beverage businesses to promote their products and services.
2. Fashion - Culinary branding campaigns bring food and fashion together in a visually engaging way that can attract fashion brands.
3. Advertising - Culinary branding campaigns offer a great opportunity for advertising agencies to create visually striking campaigns that capture customers' attention.
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