Nivea channeled the recent fame and buzz surrounding renowned Olympic gold-medalist Tessa Virtue for a skincare campaign that boasts innovative products. The company considers working with the Canadian figure skater to be "a natural fit."
The skincare campaign is centered around the launch of a new moisturizing line dubbed 'Nivea Care.' The cream boasts a "revolutionary hydrating complex" with fast-absorbing properties that ensure the skin is nourished without greasy residue.
Nivea's skincare campaign puts Tessa's youthfulness and confidence at the forefront. Not only does her genuine appearance and athletic capabilities give consumers that helpful boost of motivation, the beloved figure skater is also the "first-ever Canadian brand ambassador" for Nivea. Essentially, everything about Tessa plays in wonderfully well into Nivea's dedication to empower others and help consumers feel good in their skin.