Starface, a skincare brand known for its fun, cruelty-free and vegan hydrocolloid pimple patches, is introducing new skincare collabs with NCAA athletes.
Starface's decision to partner with college athletes comes after The Supreme Court sided with college athletes against the National Collegiate Athletic Association in a unanimous decision. Now, thanks to new rules in over 20 states, brands have the opportunity to sponsor NCAA athletes for the first time in history. This gives brands the potential to reach Millennial and Gen Z audiences in new, organic ways in collaboration with young athletes.
The brand's skincare products are particularly relevant to athletes who spend hours sweating and find that acne is a genuine concern in everyday life.
Why This Trend Is Growing
- Skincare Collaborations with Athletes
- Brands can collaborate with college athletes to create targeted skincare lines for specialized audiences.
- Sponsorship of NCAA Athletes
- Brands can sponsor NCAA athletes for the first time in history, opening up sponsorship opportunities targeted at younger audiences.
- Cruelty-free and Vegan Skincare Products
- The trend towards cruelty-free and vegan skincare products is growing and brands can capitalize on this by developing products for specialized audiences like athletes.
Industries Being Reshaped
- Skincare Industry
- The skincare industry can collaborate with different athletes to design specialized products for each audience.
- Sports Industry
- The sports industry can leverage the new opportunities presented by the Supreme Court decision to reach younger audiences.
- Influencer Marketing Industry
- Working with college athletes can be an effective form of influencer marketing for brands with a target audience of Millennials and Gen Z.
