Varsity Spirit debuted Varsity Beauty as its first-ever beauty line and it's one that's made by athletes for athletes to support them with the hard-working solutions they need to support performance and recovery. The skincare, haircare, cosmetics and fragrances from Varsity Beauty boast high-performance formulas designed to deliver the impact that athletes rely on, as well as the long-wearing benefits. The cruelty-free, sweat-resistant, transfer-resistant formulas were created based on insights from cheer and dance athletes so that they can continue to perform at a high level.
Varsity Beauty, which was brought to life with the aid of Batallure Beauty, introduces everything from the Stick It Hair Slick Stick and the Turn Up the Volume Strong Hold Hairspray to the Ready Set Red Liquid Lip and Rewind Makeup Remover Balm.
Key Themes Behind This Trend
- High-performance Beauty
- Varsity Beauty offers high-performance skincare, haircare, cosmetics, and fragrances designed for athletes.
- Athlete-centric Products
- Varsity Beauty focuses on creating products specifically tailored to the needs of cheer and dance athletes.
- Sports-inspired Formulas
- Varsity Beauty's products feature sweat-resistant and transfer-resistant formulas inspired by athletes' insights.
Where This Applies
- Sports Equipment
- Sports equipment manufacturers can explore incorporating high-performance beauty products into their offerings.
- Retail
- Retailers can tap into the athlete-centric beauty market by carrying Varsity Beauty products.
- Cosmetics
- Cosmetics companies have an opportunity to develop sports-inspired formulas for long-wearing and high-impact products.
