Estée Lauder's #ShadesOfCanada Campaign Features Canadian Athletes
Laura McQuarrie — May 21, 2021 — Fashion
References: esteelauder & ellecanada
The #ShadesOfCanada campaign from Estée Lauder features a range of diverse competing and non-competing Canadian athletes to show how its best-selling Double Wear foundation meets tough demands and inspires qualities like strength and confidence. The Double Wear Stay-in-Place Makeup is known for providing 24-hour wear and a natural matte finish in an expansive range with more than 50 shades.
The campaign highlights water polo players, ice hockey players and Paralympic snowboarders who are also parents and entrepreneurs who need their makeup to keep up with the demands of their busy lives. The lightweight and long-wearing foundation is oil-free and offers all-day oil control, plus it resists the humidity, heat and sweat for a formula that's touted as both waterproof and life-proof.
The campaign highlights water polo players, ice hockey players and Paralympic snowboarders who are also parents and entrepreneurs who need their makeup to keep up with the demands of their busy lives. The lightweight and long-wearing foundation is oil-free and offers all-day oil control, plus it resists the humidity, heat and sweat for a formula that's touted as both waterproof and life-proof.
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