The iconic Double Wear Foundation by Estée Lauder is now available in a lighter, more sheer formula that offers all of the blurring benefits of the original. The product still delivers on buildable coverage and a soft matte finish, all the while gently smoothing out texture and tone, plus the benefits of oil, sweat and humidity control.
The flexible formula is packed with skin-loving ingredients like hyaluronic acid, plus juicy watermelon, apple and lychee seed extracts. Additionally, SPF 30 delivers a layer of protection.
The Estée Lauder Double Wear Sheer Long-Wear Makeup SPF 20 can be found in shades like 3W1 Tawny, 2N1 Desert Beige and 6W1 Sandalwood, all of which are featherlight and useful for all-day shine control with a natural-looking finish that feels like a second skin.
Key Themes Behind This Trend
- Sheer Makeup
- The trend of incorporating skincare ingredients and enhancing the skin's natural look with lighter coverage becomes increasingly popular providing space for more innovation.
- Long-wear Formula
- Long-lasting makeup is not only for full coverage as lightweight formulas like Estée Lauder's Double Wear Sheer are appearing, offering opportunities to create long-lasting products for those who prefer lighter coverage.
- Spf-infused Cosmetics
- Addressing the growing desire for sun protection in makeup products, we see more brands adding SPF to their products, providing space for businesses to develop multifunctional products for time-efficient routines.
Where This Applies
- Beauty
- Beauty companies can take advantage of the trend of combining makeup and skincare with the added benefit of SPF protection by developing new product formulations and marketing strategies.
- Healthcare
- Demand for lightweight, long-lasting, and SPF-infused makeup aligns with broader consumer emphasis on health and self-care, offering opportunities to develop new health-related products.
- Technology
- Advancements in cosmetic technology can contribute to the demand for high-performing, multifunctional, and long-wear makeup, providing opportunities for tech companies to employ innovation and create new technologies for the beauty industry.
