LAST Utilizes Isododecane to Deliver Long-lasting Cosmetics Products
Niko Pajkovic — June 20, 2022 — Fashion
References: colors-that-last & global-bioenergies
Last June, Global Bioenergies announced the launch of 'LAST' a unique "longwear" cosmetics label dedicated to producing high-quality products formulated to achieve long-hold performance. More specifically, the brand offers one-of-a-kind waterproof, "transfer-resistant" eye makeup made from 90% natural ingredients.
Key to the brand's long-hold formulas is its use of renewable isododecane, a colorless liquid hydrocarbon that works to provide LAST's products with the proprieties necessary to achieve long-lasting performance. Currently, the brand is offering products within three main categories: eye shadows, mascara, and eyebrow mascaras.
“From biotech to beauty…we have taken a big leap forward. LAST® is both a technological achievement, a bold commitment to the environmental transition, and a celebration of colours. Our colours stand out. This means the brand can stand tall and live up to its claims: Colours that last," said Romain Desfresnes, head of strategy, marketing and communications at LAST.
Image Credit: LAST
Key to the brand's long-hold formulas is its use of renewable isododecane, a colorless liquid hydrocarbon that works to provide LAST's products with the proprieties necessary to achieve long-lasting performance. Currently, the brand is offering products within three main categories: eye shadows, mascara, and eyebrow mascaras.
“From biotech to beauty…we have taken a big leap forward. LAST® is both a technological achievement, a bold commitment to the environmental transition, and a celebration of colours. Our colours stand out. This means the brand can stand tall and live up to its claims: Colours that last," said Romain Desfresnes, head of strategy, marketing and communications at LAST.
Image Credit: LAST
Trend Themes
1. Renewable Ingredients in Cosmetics - Cosmetics brands are exploring the use of renewable ingredients, such as isododecane, to create long-lasting products that meet consumer needs and promote environmental sustainability.
2. Long-wear Cosmetics - The rise of long-wear cosmetics, like LAST's waterproof and transfer-resistant eye makeup, offer consumers a high-performance alternative to traditional products.
3. Natural Ingredients in Cosmetics - Cosmetic brands are responding to consumer demand for natural products, with LAST offering eye makeup made from 90% natural ingredients.
Industry Implications
1. Beauty and Personal Care - The use of renewable and natural ingredients, coupled with long-lasting performance, presents disruptive innovation opportunities for beauty and personal care brands to meet consumer needs and promote sustainability.
2. Biotechnology - LAST's successful use of renewable isododecane demonstrates the potential for biotech companies to explore innovative solutions for the cosmetic industry.
3. Sustainability - The use of renewable and natural ingredients in cosmetics creates opportunities for sustainable product development and positions brands like LAST as leaders in environmental stewardship.
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