The Royal Cup Coffee & Tea cold brews have been unveiled by the brand as a new lineup of drinks that will provide consumers with a way to enjoy their favorite flavors without having to visit the cafe.
The drinks are crafted from premium ingredients, and come in three flavor options including 'French Roast Lightly Sweetened,' 'Rain Forest Bold' and 'French Roast.' The coffees will be available starting in April and acknowledge the expanding nature of the coffee market as consumers seek out simpler ways to enjoy their favorite blends.
Speaking on the new Royal Cup Coffee & Tea cold brews, CEO Bill Smith said, "We are thrilled to reveal the launch of Royal Cup’s first shelf-stable, ready-to-drink cold brew line – the result of many months of hard work, impressive collaboration and timely execution. As an organization, we are committed to innovation and to identifying new ways to produce, market and sell the coffee and speciality beverages our customers have come to know and love."