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Day-Long Digital Art Homes

HP's Digital Artistry House Was Open at SXSW for One Day Only

— March 15, 2018 — Marketing
After opening its doors at SXSW, HP's Digital Artistry House attracted over 5,000 visitors. Standing at the intersection of art and technology, this immersive space invited creative professionals to test out the brand's latest products, namely its new ZBook, which was “designed with creative professionals in mind.”

The HP-branded house was split into four sections. Each of these sections represented a different tech category, and featured a variety of experiences for the individuals to try, like having a digital portrait taken, or witness a professional editor as they worked on the computer.

The entire house was created in less than 12 hours, and perfectly embodies the exciting experiences that are expected from SXSW.


Image Credit: HP
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