These April 2018 Art and Design trends touch on the different ways in which creativity and artistic expression can make a consumer's life more convenient, both inside and outside of the home.
Themes of customization still remain dominant, as innovations like Google's 'Art Palette' help consumers find artwork that matches their personal color aesthetic. Simply imputing five preferred colors into the app redirects the user to a masterpiece that features a similar palette, effectively highlighting the importance of color and individuality.
Technology is also breathing new life into artistic endeavors, as more museums adopt app-based technologies that enable guests to explore virtual representations of art. Examples of this include the MoMAR App, which is bringing Jackson Pollock paintings to life using augmented reality.
The design world has undergone similar innovations as restaurants and businesses are expanding their interior aesthetics to be more reflective of a contemporary consumer. Recently, Acne Studios hired a sculptor to design their in-store dressing rooms, offering the consumer an interior that fuses retail with fine art.
- Gen Z
- Gen Alpha
- Millennial
- Gen X (primary audience)
