Acne Studios' West Hollywood store has been updated to feature an electric "pale acid yellow" colorway, and a sculptural fitting room that was designed by the artist Daniel Silver.
The updated store is on Melrose Avenue in Los Angeles and is the brand's second L.A-based location. The yellow coloring covers both the walls and the ceilings, making for a tonal and eclectic environment for shoppers to immerse themselves in. Most notably, is the sculpture that doubles as a fitting room that's situated in the middle of the store. It's comprised of cashmere panels and complete with vibrant geometric patterns that offer a contrast to the walls.
According to Jonny Johansson, Acne's creative director, "the structure feels alive, and sets the mood for the whole location."
Image Credit: Dan Howarth
Key Themes Behind This Trend
- Electric Colorway Retail Design
- Acne Studios' use of an electric 'pale acid yellow' in their West Hollywood store sets a new trend in retail design for bolder color choices.
- Art Installation as Retail Fixture
- The incorporation of a sculptural fitting room designed by artist Daniel Silver highlights the trend of retail stores incorporating art installations as fixtures.
- Tonal and Eclectic Retail Experience
- Acne Studios' use of a tonal and eclectic environment in their West Hollywood store sets a trend for creating a shopping experience that immerses the customer beyond just the products.
Where This Applies
- Fashion Retail
- This trend of using bold colors and art installations can be adopted by fashion retailers to create a unique in-store experience for customers.
- Home Decor
- Home decor retailers can use the trend of tonal and eclectic environments to create an immersive shopping experience for their customers.
- Museum Shops
- Museum shops can use the trend of incorporating art installations as retail fixtures to create a unique shopping experience that aligns with the museum's brand.
