The 'Like Shop' in Rostov-on-Don, Russia sells "colorful and crazy clothes, mostly for young people" and as a result, its new design features vibrant monochromatic wall decor. Russian architect Eduard Eremchuk references the works of artist James Turrel with an overwhelmingly energetic cyber yellow store interior. Eduard Eremchuk describes the relationship of his uplifting monochromatic wall decor and the mirrors that reflect the hue, as fostering an "infinite yellow space" effect.
The changerooms are given a playful twist with a fuzzy pink texture that would most definitely delight Millennial customers. The woeful sculptural element of the unconventional change room materials is said to have been inspired by Alexander McQueen's petal dress.
Without a doubt, the monochromatic wall decor and surrounding elements are going to put the Like Shop on the map as a Millennial go-to shop.
Photo Credits: Inna Kablukova