Google Has Expanded Its Knowledge Panel To Allow For Artist Interaction
Justin Lam — March 13, 2018 — Tech
References: blog.google & cnet
Google is letting musicians respond to user searches thanks to the recent expansion to the Google Knowledge Panel. This update puts musicians in the center of the search stage by giving them the ability to directly update their Google Knowledge Panel. In this section, users can find updates, images, videos, and GIFs posted directly by the artist they are searching for. This feature is currently restricted to Google verified artists, but any musician can apply for verification through Google.
Musicians such as Lorde, Sia, Son Little, Sofi Tukker, Shakira, Steve Aoki and Kygo are already participating in the updated Google Knowledge Panel. Lorde is using the service to promote her ongoing world tour. While Steve Aoki has been updating fans on the status of his new music video. Posts made directly by the artist will feature a blue check mark next to their name to ensure valid posts.
Musicians such as Lorde, Sia, Son Little, Sofi Tukker, Shakira, Steve Aoki and Kygo are already participating in the updated Google Knowledge Panel. Lorde is using the service to promote her ongoing world tour. While Steve Aoki has been updating fans on the status of his new music video. Posts made directly by the artist will feature a blue check mark next to their name to ensure valid posts.
Trend Themes
1. Artist-curated Posts - Musicians can directly update their Google Knowledge Panel, allowing them to interact with users and promote their work.
2. Verified Artist Program - Google offers a verification process for musicians, opening up opportunities for increased visibility and engagement.
3. Enhanced Search Experience - Users can now find updates, images, videos, and GIFs posted directly by the artist they are searching for, enhancing the search experience.
Industry Implications
1. Music Streaming - The ability for musicians to curate their Google Knowledge Panel can create innovative marketing and promotional opportunities within the music streaming industry.
2. Digital Advertising - The expanded Google Knowledge Panel provides a new channel for targeted advertising and engagement, benefiting the digital advertising industry.
3. Technology Platforms - The integration of artist-curated posts in the Google Knowledge Panel highlights the potential for disruptive innovations in technology platforms for content discovery.
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