Spotify Supergrouper Helps Users Create a Custom Experience
Michael Hemsworth — June 28, 2022 — Tech
References: spotify & techcrunch
The Spotify Supergrouper feature has been announced by the streaming platform to help subscribers create playlists with some of their favorite artists in a decidedly different manner.
The feature works by having users create and name their group before adding up to five artists; the streaming platform will then curate a playlist with songs from the artists. Users will be provided with a custom card for sharing their supergroup creation on social media.
The company spoke on the new Spotify Supergrouper feature in a blog post saying, "Look at your playlists and liked songs on Spotify; you’ll probably notice that the artists you listen to don’t fit into one genre or era. Maybe they come from different parts of the world, maybe some have passed on, or maybe they just haven’t had a reason to come together—yet. Supergrouper gives you the power to bring together your dream band of artists and share your creative combinations with friends and fellow fans.”
Image Credit: Spotify
The feature works by having users create and name their group before adding up to five artists; the streaming platform will then curate a playlist with songs from the artists. Users will be provided with a custom card for sharing their supergroup creation on social media.
The company spoke on the new Spotify Supergrouper feature in a blog post saying, "Look at your playlists and liked songs on Spotify; you’ll probably notice that the artists you listen to don’t fit into one genre or era. Maybe they come from different parts of the world, maybe some have passed on, or maybe they just haven’t had a reason to come together—yet. Supergrouper gives you the power to bring together your dream band of artists and share your creative combinations with friends and fellow fans.”
Image Credit: Spotify
Trend Themes
1. Curated Music Group Playlists - The Spotify Supergrouper feature allows users to create custom playlists with some of their favorite artists, offering opportunities for personalized curation and unique recommendations.
2. Social Sharing of Musical Creativity - Custom cards for sharing supergroup creations on social media present opportunities for viral sharing and increased exposure to new users and potential listeners.
3. Artist Collaboration in Playlist Curation - Supergrouper provides opportunities for cross-promotion and collaboration between artists, potentially leading to new partnerships and innovation in the music industry.
Industry Implications
1. Music Streaming and Discovery Services - Platforms like Spotify can continue to innovate their services and features to provide personalized and unique experiences for users, giving them a competitive edge and potentially increasing user retention and engagement.
2. Social Media and Digital Marketing - The social sharing aspect of Supergrouper presents opportunities for brands to reach new audiences through creative and sharable musical content, potentially leading to increased engagement and conversions.
3. Music and Entertainment Industry Partnerships - Supergrouper presents opportunities for new partnerships and collaborations between artists, record labels, and streaming platforms, potentially leading to new revenue streams and disruptive innovations in the industry.
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