These April 2018 editorial trends cover a diverse range of campaigns that aim to communicate a sense of uniqueness by showing consumers why a particular brand's designs standout among its competitors, or to simply highlight a photographer's artistic vision.
Perhaps the most powerful campaign that's featured comes from Getty Images, which created an initiative called Repicturing Homeless to challenge the problematic social perceptions that tend to follow those who live without permanent shelter. The images that comprise the campaign show those of the Dusseldorf homeless community in business attire and in office settings. With this, Getty images portrays the subjects of the images in a way that highlights the need for more resources that help the area's homeless access employment opportunities that are suitable.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
