Dynamically Fashionable Editorials

Y-3's Spring/Summer 2018 Lookbook is Shot in Black & White

Installment three of Y-3's Spring/Summer 2018 collection is presented in a fashionable editorial which blends high style with athletic vigor. Titled 'Modern Street Uniform,' the lookbook communicates a rather dynamic quality as the models are captured mid-action.

The clothing pieces are a fusion between Yohji Yamamoto's signature sense of elegance and style, while the sporty aspect is presented through recognizable adidas fits. From parkas and tunics to skirts and dresses, the Y-3 Spring/Summer 2018 capsule could be considered the modern uniform of the street -- one that marries comfort and performance with fashion-forward silhouettes.

Y-3's fashionable editorial also highlights the Kusari and Saikou Black BOOST, which are scheduled to hit the stores later this week.

Photo Credits: Alessio Bolzoni

Fashionable Athletics
Combining high style with athletic vigor, there is an opportunity for brands to create fashion-forward sportswear that marries comfort and performance.
Street-style Uniforms
The blending of elegance and style with recognizable adidas fits presents an opportunity to develop modern street uniforms that are fashionable and functional.
Dynamic Lookbooks
Creating fashion editorials that capture models mid-action can bring a dynamic quality that showcases clothing pieces in an engaging and compelling way.

Sectors Adopting This

Fashion
The fashion industry can explore innovative designs for sportswear that marry style and athletic performance.
Sportswear
Brands specializing in sportswear can develop fashionable designs that combine comfort and performance for a modern street-style uniform.
Photography
Photography studios can experiment with capturing fashion editorials that showcase clothing pieces in a dynamic and engaging manner.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 40%
Freshness 8%