Tie-dye fashion is steadily but surely coming back to the mainstream. As people are beginning to embrace psychedelic rock, brands are looking for edgy (and colorful) ways to capture the attention of the consumer. Tie-dye garments are definitely a good choice since the effect is both absolutely unique and daringly colorful.
While some brands center their entire clothing line around psychedelia — cashmerepullover's tie-dye t-shirts are a good example of this overtly color-centric approach, others are slowly integrating the technique with their more sleek and minimalist offerings — Aimé Leon Dore's beach-ready menswear.
Tie-dye fashion is being translated in the world of sneakerheads as well, where custom footwear designers like Larry Luk utilize the attention-grabbing technique to update an iconic footwear silhouette like the Air Jordan 4.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
