Women-Empowering Sweaters

Nike Created an Inspiring New 'Force is Female' Sweatshirt

Nike released its new 'Force is Female' sweatshirt that goes along with the previously released footwear line. This new hoodie is embroidered with the empowering phrase across the back in a large font that is also written on the rim of the adjustable hood.

Available in two colorways, white and mulberry or black and white, this hoodie is perfect for layering in the cold weather. Made with a soft French terry fabric, it is soft enough to be worn every day and mixes style with warmth and coverage. With a plain front and a tie-dye hood, the sweater is a mix of minimal and bold styles.

The new empowering Force is Female sweater was made to be over-sized for maximum comfort and is available online now.

Empowering Fashion
Creating fashion items with empowering messages to promote self-expression and confidence.
Layering Staples
Designing clothing items that are versatile for layering in different weather conditions.
Mix of Minimal and Bold Style
Combining minimalist design elements with bold and eye-catching details for a unique fashion statement.

Industries Being Reshaped

Apparel
Exploring innovative ways to incorporate empowering messages into clothing and accessories.
Fashion Retail
Providing a selection of layering staples that offer both style and functionality.
Streetwear
Catering to the demand for fashion items that combine minimalistic and bold aesthetics.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 64%
Freshness 8%