MACKINTOSH and ALYX recently collaborated on a selection of a apparel, which boasts structured looks that have unique textural elements, making for statement garments that can easily be dressed up or down, depending on the occasion.
Some of the most standout designs include a long hooded trench coat, which is accented with shiny silver hardware, large perforations on the back, and adjustable belt-like embellishments that are included near the hemline. Another noteworthy piece is the navy blue and white trench coat, which boasts tie-dye-style color transitions, and is also accented with a series of belt-like embellishments that help to set it apart.
The new MACKINTOSH and ALYX capsule collection is currently available from the formerly mentioned brand's online store, where prices start at $445 USD.
Image Credit: HYPEBAE
Why This Trend Is Growing
- Textural Outerwear
- The use of unique textural elements on outerwear garments to create statement looks.
- Collaborative Capsules
- The collaboration between two or more brands to create limited edition collections.
- Adjustable Embellishments
- The use of adjustable belt-like embellishments on outerwear garments to set them apart.
Industries Being Reshaped
- Fashion Industry
- The growing trend towards combining unique textures and adjustable embellishments in outerwear provides a disruptive innovation opportunity for the fashion industry.
- Retail Industry
- Collaborative capsule collections like the MACKINTOSH and ALYX outerwear capsule collection offer disruptive innovation opportunities for the retail industry by providing exclusive merchandise that is only available for a limited time.
- Luxury Goods Industry
- The addition of unique textural elements and adjustable embellishments to outerwear garments in the luxury clothing market provides disruptive innovation opportunities for the luxury goods industry by offering high-end, fashionable outerwear that stands out from traditional styles.
