Streetwear imprint ROKIT introduces its new Snow Crash collection for the Fall/Winter 2018 season and it immediately follows its previous Let the Kids Play collection. Translating its youthful taste, the new capsule gives off the same energy as its graphics dive into pop culture motifs and digital references. The pieces are comprised of sportswear items such as hoodies, tees, long sleeve shirts, and track pants as well.
All of the items see satirical phrases and branding details including graphics that read "This Image License Has Expired." A key offering in the capsule is the two-piece jacket and jogger pants that are finished in a colorful tie-dye pattern design. The entire collection is now available for purchase online at ROKIT.
What's Driving This Trend
- Youthful Streetwear
- Opportunity for brands to target and capture the young consumer market with trendy and youth-oriented streetwear collections.
- Digital Pop Culture
- Incorporating digital references and pop culture motifs in fashion designs to resonate with tech-savvy youth and create a unique fashion identity.
- Satirical Graphics
- Utilizing satirical phrases and branding details in streetwear designs as a way to add humor and personality to clothing items.
Who This Affects Most
- Fashion Industry
- Fashion brands can tap into the streetwear trend and develop their own youthful and trendy clothing lines to cater to the growing demand.
- Online Retail
- Opportunity for online retailers to offer and sell youth-oriented streetwear collections, tapping into the digital-savvy consumer market.
- Print and Graphic Design
- Demand for graphic designers who can create unique and satirical graphics to be incorporated into streetwear designs.
