Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Stüssy Introduces Its Beach Gear Collection for Summer 2018

 - Aug 6, 2018
References: stussy & hypebeast
Streetwear label Stüssy prepares to drop its Beach Gear collection for the warm Summer 2018 season. The seasonal range draws inspiration from 50s Los Angeles. The line specifically explores the liberating free spirits and lifestyles of the time, looking at individuals' love of nature. Some of the selections include a nylon jacket, water shorts, mixed panel rayon shirt, low pro hat, graphic t-shirts, and tie-dye crew fleece pieces. Notably, the t-shirts boast graphics that read "preach the virtues of a more conscious way of living."

The color palette is vibrant, seeing hues of bright orange, blue, orange, pink, white, and purple. The new Stüssy Beach Gear collection will be available to shop beginning July 20 online on the brand's website, at its chapter store locations, and Dover Street Market London.