The August 2018 menswear trends draw cultural influences from all around the world, ranging from electric pieces to embroidery-heavy apparel.
Japanese fashion label MAGIC STICK's 'Means Nothing' collection explores militaristic design cues to infuse into workwear silhouettes. The collection draws inspiration from hip-hop and punk culture, resulting in an eclectic range of apparel. The menswear options are adorned in captivating hues of emerald green and silver touches alongside evocative textural graphics. Overall, the capsule is fashionably progressive and functional in preparation for the dropping temperatures the label is preparing for.
Another example is BODE's experimental collection with a strong influence of Indian culture incorporated. The fashion label worked alongside Aaron Aujla and the duo drew influence from Aujla's grandfather as inspiration. Exploring his journey from India to British Columbia and infusing design elements from both cultures. This resulted in heavily patterned designs and embroidered details.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
