Heritage-Inspired Outerwear

The Kaptain Sunshine Fall/Winter Lookbook is Shot in Hilly Settings

The Kaptain Sunshine Fall/Winter 2018 range prepares for the temperatures to drop with its latest selection of statement outerwear. The Japanese fashion label taps its heritage and takes its lookbook outdoors to hilly backdrops in showcasing its new seasonal offerings. It was important to Kaptain Sunshine to style every piece with functionality in mind. The color palette boasts autumn hues with shades of brown, blue, and green throughout.

There is a diverse selection of pieces, including shearling-lined peacoats, puffer ski pieces, camel-toned blazers, checker patterned duffles, and contrasting-collar field jackets. Additional pieces include lightweight tops and trousers resulting in a well-rounded collection. The Kaptain Sunshine Fall/Winter 2018 collection will be available in the upcoming months online as the colder seasons arrive.

Heritage-inspired Outerwear
Opportunity for heritage-inspired outerwear brands to showcase their latest statement collections with functionality in mind.
Autumn Color Palette
Opportunity for designers to explore autumn hues like brown, blue, and green for their collections.
Contrasting Collar Jackets
Opportunity for designers to explore the trend of contrasting collar jackets for their fall/winter collections.

Industries Being Reshaped

Fashion
Fashion brands can leverage heritage-inspired designs and autumnal color palettes to market their fall/winter collections.
Retail
Retailers can tap into the popularity of outerwear pieces during the colder seasons by stocking up on heritage-inspired collections.
Textile
Textile companies can invest in new materials and production processes to enhance the functionality of outerwear pieces.
SCORE
2.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 20%
Freshness 8%