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HIROMI ASAI Favors Materials Originally Used for Japanese Bathrobes

 - Jul 20, 2018
References: hiromiasainy & prnewswire
For Spring/Summer 2019, HIROMI ASAI is presenting its 'Eden' collection, which features comfortable, premium shirts and jackets for men. What makes these garments of particular interest is the fact that they are made of a Kimono cotton textile by the name of Ise Momen, which is traditionally used in the making of Japanese summer cotton bathrobes for its sweat-absorbing properties and ability to become softer with each wash.

The collection of premium apparel features materials that are slowly woven by 100-year-old looms in Japan and a thematic exploration of sophistication, beauty, romance and "borderless fashion."

The brand's upcoming presentation at Liberty Fairs New York will also introduce its new series of Kimono silk vests, which include bold motifs that have the potential to add interest to menswear outfits.