For its latest Excel collection, HAVEN has elevated its offerings by selecting Azuma Urake Cotton Terry, sourced from Wakayama, Japan, as a more luxurious alternative to traditional cotton terry fabrics.
The Excel collection comprises hoodies and crewnecks. Each piece features a contemporary boxy fit, enhanced by a prominent two-needle cover stitch, which adds to the aesthetic appeal and reinforces durability. The fabric's unique texture is a result of a rare slow-knitting process combined with specialized garment wash treatments, ensuring a soft yet resilient finish. Additionally, durable ribbed cuffs and hems provide enhanced comfort and versatility for individuals who want to dress up or down the pieces.
In keeping with its refined aesthetic, each piece in the collection is discreetly branded with a signature Haven tag sewn into the left cuff. The collection is available in four sophisticated colors—earth, black, graphite, and grey.
The HAVEN Excel collection is currently available for purchase on HAVEN's website.
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What Makes This Trend Stand Out
- Slow-knitting Fabrication
- A remarkable fusion of traditional craftsmanship and modern fashion, the slow-knitting process results in premium textures and superior durability.
- Two-needle Cover Stitching
- Enhancing both the visual appeal and functional strength, the use of two-needle cover stitching offers sophisticated design solutions in apparel.
- Luxury Cotton Alternatives
- By incorporating Azuma Urake Cotton Terry, brands can tap into a market desiring high-end, exclusive materials over conventional choices.
Sectors Adopting This
- Luxury Fashion
- The integration of niche materials and meticulous craftsmanship defines the ever-evolving landscape of the luxury fashion sector.
- Textile Manufacturing
- Innovative fabric treatments and specialized knitting techniques are transforming the textile manufacturing industry, setting new standards for quality.
- E-commerce Retail
- Premium collections released through online platforms highlight the increasing importance of digital channels in reaching affluent consumers.
