The HAVEN Excel collection is a series of luxe garments crafted with high-quality materials and methods in mind to work well for a variety of consumer style preferences. The range consists of hoodies and crewnecks each crafted with Azuma Urake Cotton Terry sourced from Wakayama, Japan and manufactured using vintage machinery to give each item the utmost attention to quality. The various garments put a boxy fit and profile in the spotlight, while the distinct texture observed on each is achieved through the slow knitting process and a series of specialized garment wash treatments.
The HAVEN Excel collection puts four colors in the spotlight including black, graphite, earth and grey, which make the various styles inherently easy to wear.
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Key Themes Behind This Trend
- Vintage-revival Fashion
- Fashion items produced using traditional machinery offer a unique combination of heritage craftsmanship and contemporary style.
- Premium Cotton Apparel
- High-end leisurewear made from superior quality cotton meets the demand for comfortable yet luxurious fashion pieces.
- Boxy Fit Clothing
- The resurgence of boxy, loose-fitting garments aligns with a growing trend towards relaxed, adaptable fashion.
Where This Applies
- Sustainable Fashion
- Utilizing vintage machinery for garment production highlights a sustainable practice that reduces the environmental footprint.
- Textile Innovation
- Innovative textile treatments and slow-knit processes create distinct textures that appeal to quality-conscious consumers.
- Luxury Streetwear
- The blend of luxury materials with casual styles like hoodies and crewnecks is an evolving market catering to the upscale urban consumer.
