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Gosha Rubchinskiy & Tolia Titaev Joined for a New Rassvet Line

 - Jul 24, 2018
References: gosharubchinskiy & hypebeast
Designers Gosha Rubchinskiy and Tolia Titaev are expanding their collaboratively made Rassvet line with the addition of the range of new pieces, which includes crewneck sweaters, graphic tees, and statement socks.

As HYPEBEAST explains, the pieces that comprise the new line are meant to "reinforce the brand’s name (it’s pronounced "rass-vyet") and make the label’s identity clear." To do so, Gosha Rubchinskiy and Tolia Titaev use English lettering for much of the bold branding, rather than the Cyrillic lettering that usually appears. The pieces that do feature Cyrillic lettering also include small graphic images, which is positioned to the side of a canary-yellow crewneck, and in the center of a white crewneck.

The new line is expected to launch on July 28th.