The new Billionaire Boys Club Fall 2018 collection boasts a heavily patterned selection for the season. The capsule delivers athletic sportswear options infused with sports team-influenced graphic prints and pieces that have their own custom red and blue paisley design patterns. The main concept of the new collection taps college sports -- more specifically, it surrounds itself around the idea of a fictional varsity team, 'The Vikings.' The pieces that comprise the capsule include graphic tees, warm-up jackets, track pants, jerseys, polo knit pieces, button-up shirts, and outerwear options.
All of the pieces are adorned in the label's branding details through prints, custom paisley, or its signature astronaut and spaceship motifs. Additional details include stripes, custom camo prints, and color-blocking. The latest Billionaire Boys Club Fall 2018 collection is now available in Tokyo, will be available on July 27th in NYC, and London on July 31st.
What Makes This Trend Stand Out
- Patterned Sportswear
- There is an opportunity for designers to create sportswear collections with bold and intricate patterns that appeal to consumers seeking unique athletic clothing.
- Team-influenced Graphic Prints
- The use of sports team-inspired graphic prints in clothing collections presents a disruptive innovation opportunity for fashion brands to tap into the popularity of sports culture.
- College Sports Fashion
- The trend of college sports-inspired fashion collections opens up opportunities for brands to cater to the nostalgia and loyalty of consumers who have a connection to a particular sports team or university.
Sectors Adopting This
- Fashion
- Fashion brands can explore the trend of sport-inspired clothing by incorporating team graphics and patterns into their collections.
- Athletic Apparel
- The market for athletic apparel can capitalize on the growing trend of team-inspired sportswear by offering innovative and fashionable options that blend sports culture with functional performance.
- Retail
- Retailers can tap into the demand for college sports-inspired clothing by carrying brands that offer unique and stylish options for consumers looking to showcase their team spirit through their fashion choices.
