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Eclectic Fall Menswear

MAGIC STICK's 'Means Nothing' Collection Prepares for Fall/Winter 2018

— July 6, 2018 — Fashion
Japanese fashion label MAGIC STICK introduces its latest 'Means Nothing' collection in preparation for the dropping temperatures of Fall/Winter 2018. The new seasonal collection explores a series of menswear categories ranging from militaristic aesthetics to workwear pieces. There are influential elements of both hip-hop and punk styles throughout as well. The range of electric inspirations also translates through its captivating color palette and Bordeaux that comes with it -- there are hues of emerald green and silver highlights.

The Means Nothing capsule offers brand new silhouettes whilst still delivering some of its signature pieces. The range sees a series of evocative textual graphics and outerwear pieces designed to be both fashion-forward and functional in cold weathers. Some standout pieces are the BASIC Fleece items with water repellent elements and the traditional Japanese jacket called 'Jajibaori.'
Trend Themes
1. Militaristic Aesthetics - Disruptive innovation opportunity in the fashion industry to incorporate militaristic elements into menswear designs for Fall/Winter 2018.
2. Workwear Pieces - Disruptive innovation opportunity in the fashion industry to create functional workwear-inspired menswear for Fall/Winter 2018.
3. Hip-hop and Punk Styles - Disruptive innovation opportunity in the fashion industry to merge hip-hop and punk influences into menswear designs for Fall/Winter 2018.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity in the fashion industry to create new menswear silhouettes and outerwear pieces for Fall/Winter 2018.
2. Textile Industry - Disruptive innovation opportunity in the textile industry to develop water repellent fleece materials for Fall/Winter 2018 menswear.
3. Apparel Industry - Disruptive innovation opportunity in the apparel industry to introduce traditional Japanese jacket styles, such as the 'Jajibaori,' into menswear for Fall/Winter 2018.
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