Japanese fashion label MAGIC STICK introduces its latest 'Means Nothing' collection in preparation for the dropping temperatures of Fall/Winter 2018. The new seasonal collection explores a series of menswear categories ranging from militaristic aesthetics to workwear pieces. There are influential elements of both hip-hop and punk styles throughout as well. The range of electric inspirations also translates through its captivating color palette and Bordeaux that comes with it -- there are hues of emerald green and silver highlights.
The Means Nothing capsule offers brand new silhouettes whilst still delivering some of its signature pieces. The range sees a series of evocative textual graphics and outerwear pieces designed to be both fashion-forward and functional in cold weathers. Some standout pieces are the BASIC Fleece items with water repellent elements and the traditional Japanese jacket called 'Jajibaori.'
What's Driving This Trend
- Militaristic Aesthetics
- Disruptive innovation opportunity in the fashion industry to incorporate militaristic elements into menswear designs for Fall/Winter 2018.
- Workwear Pieces
- Disruptive innovation opportunity in the fashion industry to create functional workwear-inspired menswear for Fall/Winter 2018.
- Hip-hop and Punk Styles
- Disruptive innovation opportunity in the fashion industry to merge hip-hop and punk influences into menswear designs for Fall/Winter 2018.
Who This Affects Most
- Fashion Industry
- Disruptive innovation opportunity in the fashion industry to create new menswear silhouettes and outerwear pieces for Fall/Winter 2018.
- Textile Industry
- Disruptive innovation opportunity in the textile industry to develop water repellent fleece materials for Fall/Winter 2018 menswear.
- Apparel Industry
- Disruptive innovation opportunity in the apparel industry to introduce traditional Japanese jacket styles, such as the 'Jajibaori,' into menswear for Fall/Winter 2018.
