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Calvin Klein Introduces Its New and Affordable Sub-Brand Est. 1978

 - Jul 17, 2018
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Fashion label Calvin Klein introduces its brand new sub-label entitled CALVIN KLEIN JEANS EST. 1978. The new extension is created in celebration of the label's legacy in honoring its American heritage over the years. It is packed with photograph-printed goods and named after the brand's founding year, 1978. There is an aura of youthfulness that the new label boasts as it sees captivating visual designs of Western barns, plains, and even the infamous Brooke Shields photograph by Richard Avedon.

The design takes on a contemporary perspective whilst channeling heritage elements through the silhouette and durable textiles such as its denim pieces. There are also comfortable selections of hoodies and t-shirts amongst backpacks, coats, caps, and puffer jackets all adorned in attention-grabbing visual imagery. The new EST. 1978 sub-label is available to shop now online at CALVIN KLEIN and at retailers including HBX.