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KITH Relies on Bold Colors and Playful Prints for Summer 2018

 - Jul 20, 2018
References: kith & hypebeast
Contemporary fashion label KITH really knocks it out of the park with its 2018 Summer menswear collection. The brand creates a functional line-up of stylishly comfortable pieces that make a strong visual embellishment within the narrative of coastal cities.

The Summer 2018 capsule is characterized by boldly vibrant colors, as well as playfully arranged floral prints. While the silhouettes are made to be stretchy and breezy, the real garment optimization for warm weather comes from the fabrics. For its summer menswear collection, KITH ensures that its customer enjoys the most versatile and beach-ready materials on the market. As a result, the range utilizes custom-milled fabrics that are highly breathable and practical. This includes a 100% cotton seersucker, a lightweight towel terry and a 243 GSM distressed cotton slub.

Photo Credits: Justin Bridges