KITH unveils its latest range of designs in the form of adidas sneakers remixed with refreshing colorways for the summer season. The retailer shines a spotlight on classic models such as the Samba, the Gazelle Indoor, and the Handball Spezial -- it also takes a go at the adidas Handball Top, the Indoor Super, and the AS350.
In terms of the shoes' build, KITH retains the soft suede textures over the upper, which is made from nubuck suede specifically. This is paired perfectly with bright pastel tones such as mint green, blue, and light purple -- some of which have a gradient branding design. To round out the shoes, KITH adds a touch of its own branding throughout the range.
Image Credit: KITH
Key Themes Behind This Trend
- Pastel Footwear Aesthetics
- The incorporation of pastel shades in sneaker designs redefines classic footwear with a fresh, summer-ready appeal.
- Gradient Branding Designs
- The gradient branding on the sneakers offers a visually dynamic element that enhances brand recognition and aesthetic appeal.
- Suede Textures for Summer
- The use of soft nubuck suede on summer sneakers creates a luxurious yet seasonal feel, contrasting with traditional summer materials.
Where This Applies
- Footwear
- Innovations in colorways and textures, such as pastel and suede, propel the footwear industry towards more versatile seasonal offerings.
- Fashion Retail
- Fashion retailers can leverage unique collaborations and exclusive design themes to attract a broader audience during seasonal changes.
- Textiles
- Textile manufacturers are seeing increased demand for specialty materials like nubuck suede to cater to evolving fashion trends in footwear.
