The June 2024 fashion round-up is filled with design-forward silhouettes and ultra-functional fabrics. Adventure is definitely a popular theme as brands attempt to get the best of both worlds — performance and aesthetics.
In the footwear realm, brands like Crocs x MARMOT, WTAPS, and Madewell Men’s x William Ellery stand out with the launch of the Quick Trail shoe, two iconic HOKA models, and a limited-edition fashion collection inspired by French naval officer and oceanographer Jacques Cousteau, respectively. The emphasis on adventure likely builds on the excitement for summer or the need for an urban detox.
Eco-conscious materials are also highlighted in the June 2024 fashion list. 66°North, for instance, unveils a series of ultra-flattering and eco-conscious swimsuit styles. The minimalist Straumur silhouette is crafted from Carvico, an eco-friendly ECONYL® fabric renowned for its durability and resistance to chlorine, sun cream, and oil.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
