Model and entrepreneur Bella Hadid is gearing up to launch her new perfume brand, Ôrəbella, to the world with an innovative shake-to-activate formula that's alcohol-free and infused with essential oils and skin-caring ingredients. These perfumes explore the skinification of fragrance with formulas that are clean and hydrating thanks to a nourishing Ôrəlixir base made with snow mushroom and a moisturizing five-oil blend (camellia, almond, olive, jojoba and shea.)
While Window2Soul is a sheer fresh floral with rose, jasmine, lemon and tonka bean, Salted Muse plays with sea salt, pink pepper, olive tree and lavender. Blooming Fire takes the senses on a journey to a tropical oasis with patchouli, monoi flower and bergamot. Ôrəbella's bi-phase genderless scents were developed with global fragrance houses Firmenich and Robertet.
Why This Trend Is Growing
- Skinification of Fragrance
- Exploring the fusion of skincare and perfume, creating scent formulas that are nourishing and hydrating for the skin.
- Bi-phase Genderless Scents
- Innovating with dual-phase perfume compositions that blend different fragrances seamlessly for a unique olfactory experience.
- Shake-to-activate Formulas
- Introducing perfumes with interactive packaging that require shaking to mix ingredients, enhancing user engagement and product experience.
Industries Being Reshaped
- Beauty and Personal Care
- Opportunity for beauty brands to integrate skincare benefits into fragrance products, catering to consumers seeking multi-functional and holistic solutions.
- Luxury Fragrance
- Potential for luxury fragrance companies to adopt bi-phase formulations and genderless scents to appeal to a diverse and modern consumer base.
- Packaging Design
- Emerging trends in interactive packaging design that encourage user interaction and add an element of novelty to traditional products like perfumes.
